Goalcast is the world’s leading empowering media firm, producing and distributing transformative videos like speeches, short documentaries, and original short films.
In my dynamic role, I was at the forefront of orchestrating content strategies across diverse channels, both branded and collaborative. My core responsibilities included the meticulous coordination of content programming, management, and distribution, coupled with strategic marketing initiatives. I played a pivotal role in gathering and sharing vital data insights with content and social media teams, significantly boosting content visibility and engagement. This was achieved through adept SEO optimization, innovative video A/B testing, and insightful guidance in the creative direction for visual design on various social media platforms. My efforts were focused on creating a cohesive and compelling digital presence, leveraging each platform's unique strengths to elevate our brand's narrative.
YouTube.com/Goalcast
Content Strategy
Media Publishing
Channel Management
Copywriting
YouTube.com/LifeStoriesByGoalcast
Content Strategy
Media Publishing
Channel Management
A/B Testing
Thumbnail Direction & Design
Copywriting
YouTube.com/Paradigm-Studios
Content Strategy
Media Publishing
Channel Management
A/B Testing
Thumbnail Design
Copywriting