Warner Music Group - IMGN Media

IMGN inspires and defines Gen-Z culture and lifestyle through influencer marketing, content strategy, and brand management.

In my role at IMGN/Warner Music, the primary focus was on crafting and implementing content strategy for Levi's YouTube channel. This involved not only developing engaging content but also presenting these strategic plans directly to Levi's, ensuring alignment with their brand vision.

My responsibilities extended to analyzing audience growth and engagement metrics, insights that were crucial in refining our approach. These analyses were regularly presented to Levi's, facilitating a collaborative and data-informed decision-making process that continually enhanced their digital presence.

👉 ( Levi’s - YouTube ) 👈